Developing a future news story is an engaging way to build excitement for your idea by envisioning the possibilities of a world with your concept already in it. An idealized story is a unique way to explain the need or benefit of something by imagining the impact of its creation.

https://app.mural.co/template/804f65a1-4adf-4cac-b908-8aecc22116e9/bc20cf3d-15e4-4fc0-a06f-b7a61dc9ac0c

Explain the need or benefit of something by imagining the impact of its creation.

Illustrate the main points of your new idea

Tenny is a pioneer worldwide in designing bridges to integrate Agile Entrepreneurship and Service Design. 

With The Service Startup, he helps entrepreneurs and business leaders take a lean approach to create sustainable, desirable and profitable new services via service design sprints.

The Hero Quest describes a representative journey that your extreme user encounters when using your service. This framework helps you understand the interactions, intentions and perceptions of your users.

https://app.mural.co/template/8c5a0ae7-8a85-43ce-b7ae-5194add4c1cf/d1da7f24-f92b-429c-a5f6-03cacde0528e

Understand the interactions, intentions and perceptions of your users when they interact in your service.

The Time Machine is used to gain a deeper understanding about the environment your business is working in. This framework helps you learn how your stakeholders navigate through your service.

https://app.mural.co/template/8a83f460-a1d9-492a-b61a-b6bb54b0ef1e/612f68cf-de2c-4e52-9ee0-91f12f43cb04

Gain a deeper understanding about the environment your business is working in.

Ash Maurya works to create better, faster ways for building successful products. 

He started to apply and test his findings, which went into a blog, then into a book, and finally into a series of products with his company LeanStack - aimed at helping entrepreneurs raise their odds of success.

The Lean Canvas is a template that focuses entirely on the entrepreneur to help develop strategic business models quickly and concisely. A problem-solution oriented approach, it helps you focus on elements, such key metrics and competitive advantages, to address a problem.

https://app.mural.co/template/c0f3f1ed-6341-46d5-8381-5613beac4f00/8271e7de-728e-4cac-89f5-4d990fc29936

Develop strategic business models quickly and concisely by focusing on competitive advantages.

Alex is a seasoned strategic designer, prototyper and facilitator working with the biggest companies and design agencies. 


He’s helped thousands of facilitators and leaders across the world align their teams for better performance with The Team Canvas.

Perfect for building teamwork, the Team Canvas offers a tool to help achieve team alignment and goal clarity. This framework helps teams structure meetings, resolve frictions and conflicts and helps build a productive culture.

https://app.mural.co/template/61fcc923-d37d-480b-ba87-b2aa0cbf5e9c/2bb1ad49-cb78-4334-8337-e912bb128388

Align your team, resolve conflicts and start building a productive culture.

The Hero Profile is a profile summary used to understand an extreme user. Used to record information and details, this framework helps you learn about your extreme user's mindset and gain insights about their struggles.

https://app.mural.co/template/889783d1-c7a3-42a0-818f-e1f477069371/b239c0e9-b675-49a2-bb92-5707b97d6baf

Learn about your extreme user's mindset and gain insights about their struggles

Taiichi Ohno, former Executive Vice President of Toyota Motor Company, developed the Kanban System to eradicate inefficiency and eliminate waste in production processes. His workplace management philosophies have become institutionalized in the most successful manufacturing processes around the world today.

The 5 Whys framework is a simple tool used to determine the causal relationship of a problem. By repeating the question "Why?", you can uncover the root cause of a problem.

https://app.mural.co/template/a8bd97d9-f6ae-4743-8a9a-4cea4bdfe953/349a7d30-39c9-4ed6-b6da-145e0b1d9aaa

The Minimum Valuable Service framework is used to document all the intentions the user expresses when using a service. This tool helps you gain insights about what users want to accomplish and how they want to do it.

https://app.mural.co/template/85ae2f9f-c180-4b25-a761-7c4e4c014763/dd1a4cd6-f892-4142-bbbb-8d7038122f3a

Gain a deeper understanding about your users' insights and what they want to accomplish.

Jim Kalbach has been a design leader at global companies throughout his career, as well as a noted author, speaker, and instructor in UX design, information architecture and strategy. 

Jim’s latest book, Mapping Experiences, shows how to visually map experiences to turn observations into actionable insights and envision future solutions.

The Strategy Blueprint is a brainstorming tool used to analyze six core elements in your strategy. This framework allows you to address your challenges by exploring your options, trying alternatives, developing ideas and reaching a desired outcome. 

https://app.mural.co/template/e95f612a-f72a-4772-bc48-545aaa04e0c9/984865a6-0a96-4472-a48d-47639307b3ca

Visualize the central logic of your strategy, overcome challenges and reach your desired position.

Jeff Gothelf has worked for 20+ years as a designer, team leader, author and coach. His work today mainly focuses on building and training evidence-based, customer-centered executive & product teams. These teams often utilize lean and agile principles which are detailed in his books Lean UX and Sense & Respond.

The Lean UX Canvas helps teams frame their work as a business problem to solve (rather than a solution to implement). By dissecting that business problem into its core assumptions, you can develop hypotheses to design experiments around and test.

https://app.mural.co/template/c865ee08-efc0-4f2e-be20-693913281761/8fa1dd3f-6463-4b4a-a171-fa7d74769251

Solve your most complicated business problems.

Solve your most complicated business problems

TrendWatching helps forward-thinking businesses understand the new customer and unlock compelling, profitable innovation opportunities. They discover trends happening in local global markets and apply that knowledge to be used by companies in their own space.

The Consumer Trends Canvas helps you gather and analyze insights about consumer trends and transform them into innovation and business opportunities. By noting trends on this framework, you can figure out the best way to leverage them into your consumer-facing business products and services.

https://app.mural.co/template/0c6208de-47b5-4d8f-aca8-320866591226/36dd987e-70c8-4d7c-b7dc-696c1fc8c2a7

Gather and analyze insights about consumer trends and transform them into business opportunities.

Ela Ben-Ur believes that innovation is fundamentally about human experiences. Her design practice and leadership spans creative confidences across diverse industries, geographies and sectors.


She designed the Innovators’ Compass to help people articulate and amplify their natural ways of innovating.

The Innovators’ Compass is a simple and convenient tool used to tackle everyday challenges. By mapping out your observations, principles and ideas, you can address problems and make a plan of action within four steps. 

Learn more about the power of the Innovators’ Compass, including details on using the framework, in this blog post by Ela Ben-Ur

https://app.mural.co/get-started-from-template?returnUrl=%2Ftemplate%2F5a15fba1-f8f0-4302-a47e-9d53cfce9384%2F472de451-bf9b-4c29-b2c3-60d44f6b5845

A visual workspace to find new possibilities and unlock your potential in any situation.

An effective Concept Poster is a powerful way to promote an idea and rally support for its development. Your poster should show what the idea is, why it matters, and how it works, because ultimately you want to influence people to embrace your concept by communicating what makes it an appropriate solution.

https://app.mural.co/template/8d2871c7-7d1d-43db-8834-138f6e11dc27/8c7db805-400e-46a0-8480-35775c80c4c1

A presentation format illustrating the main points of a new idea.

Illustrate the main points of a new idea in a presentation format

Hills helps you consider how your product functions within the context of your user. This framework helps you define releases or enhancements based on what will add value to your users, and based on real knowledge of your user’s needs. 

https://app.mural.co/template/4bb9ed9b-a2f1-4478-aafe-bd6890818f6a/d584254e-1327-4d1f-a5e7-bb8707839d44

Design your project with clarity and flexibility.

Design for the context of your users’ situation

Dr. Alex Bruton is on a mission to help people (learn to) innovate, which has taken him from engineering to product development to entrepreneur to tenured professor. 

Today he runs an open education and innovation design firm, The Innographer, where he helps people, organizations and institutions become more entrepreneurial and innovative.

The Really Big Idea Sketch Pad is a brainstorming tool that provides detailed questions for you to plan and elaborate on your idea. Used alongside the Really Big Idea Critique Pad, this framework helps you focus on specific parameters of your ideas so that you can develop and refine them.

https://app.mural.co/template/52b653c8-b978-4b88-9acc-ed9cd87edaec/0043e7f9-3cba-452c-8c98-4f96441706dd

Focus on specific parameters to develop and refine your idea.

Define the most important details to design for

Used to develop a deep, shared understanding and empathy for other people, an Empathy Map helps describe the aspects of a user's experience, needs and pain points. This framework allows you to quickly understand your users’ experience and mindset.

https://app.mural.co/template/02299a19-f773-4eef-bb2c-9f4f1a5d8895/06cfc00c-75a9-4acd-92d5-ced90108a96f

Gain insights about your customers and how your business can address their needs.

XPLANE is a global consulting partner that helps large organizations transform their business. They leverage visual thinking, design facilitation, co-creation, and people-centered design to help clients solve complex problems and accelerate immediate and lasting results.

Used to develop a deep, shared understanding and empathy for other people, an Empathy Map is a tool that helps describe aspects of a user's experience, needs and pain points. This framework allows you to quickly understand your users’ experience and mindset.

https://app.mural.co/template/e039541c-944d-4d99-8cdb-74979fd2f7c8/ce11b718-75c3-4501-b058-0c8604d0124b

Develop a deep, shared understanding and empathy for your customers.

Ruud Janssen and Roel Frissen are innovators and game changers in the Hospitality and Meetings & Events Industry.

Together they’ve co-founded Event Design Collective (the event design consulting & training firm), aimed at creating a common language for Meetings & Events.

The Event Model Canvas is used to design better and more effective events in less time. This framework helps you describe your event's purpose and value to stakeholders and outlines the expected costs and benefits, such as customer behavior changes, for having the event.

https://app.mural.co/template/9841016b-8efb-40f7-a582-5169df0a904e/f81f52bd-268e-4d6d-96c8-77b0ba60c9ed

Design better and more effective events in less time.

The Really Big Idea Critique Pad is a feedback tool that helps you capture notes, insights and constructive critiques about your idea. Used alongside the Really Big Idea Sketch Pad, this framework helps you assess the feasibility and impact of your ideas among key stakeholders.

https://app.mural.co/template/c5b670e4-32e5-498e-8878-11f7330ff735/ffa1290e-0676-43db-b606-1046e2d220df

Capture insights and constructive critiques about your idea.

The Super Hunch Sketch Pad is used to develop a hunch into an idea that is both feasible and impactful. With this framework, describe five fundamental components about your hunch, gain feedback on it and develop your idea into a "Super Hunch".

https://app.mural.co/template/3a5848a8-afe5-46a2-88a3-312b1c4fb7c3/81c06317-063a-4ac5-8315-7bd22f12214c

Develop a hunch into a feasible and impactful idea.

Determine the impact and feasibility of your idea

The Idea Prioritization framework is an organizational tool that ranks an idea based on its feasibility and impact. This framework helps you visually compare the merits of multiple ideas.

https://app.mural.co/template/4879eeca-e16b-4e5c-a571-2d8f311b3f5d/45d5b920-b2a7-4866-8254-b5afba09b787

Determine your best ideas by ranking their feasibility and impact.

Shortlist the best ideas to move forward with

The Assumption Grid is a decision-making tool used to organize ideas based on their relative certainty and risk levels. This framework helps you consider your options and can help you choose the best decision given a problem.

https://app.mural.co/template/5d986817-4d04-4e83-b009-b8773edb7654/23090647-889c-4273-9ccf-fd7655118596

Make better decisions by organizing your ideas based on risk and certainty.

Understand the best options to move forward with

The Persona Grid is used to create a representative portrait of your key stakeholders' mindset, needs and goals. This framework helps you gain insights about the different customers you encounter and how your product or service can address their needs and challenges.

https://app.mural.co/template/32bea3f7-53d4-417b-9423-153539534fe6/f9fd8019-dd92-4afa-8adf-5ab522233161

Create a portrait of your key stakeholders' mindset, needs and goals.

If you want to generate many wide-ranging ideas in a short amount of time, the Creative Matrix framework is useful because it stimulates cross-pollination and allows you to come up with new ideas at the intersection of two disparate categories.

https://app.mural.co/template/2b672440-5421-440e-a0fa-690b55889eb5/8019f5c6-ac8f-4353-b171-831e256295d5

Generate many wide-ranging ideas at the intersection of multiple categories in a short amount of time.

Spark new ideas at the intersection of categories

The Feedback Grid is a framework used to capture user insights about your product or service. With four quadrants to note your users' likes, wishes, questions and ideas, this framework helps you organize your feedback so that you improve your product or service according to customer needs.

https://app.mural.co/template/2258bc5a-8816-4ea4-9b81-6bf2a30e5440/fbd11c49-573d-4cb9-b6a0-0b6a47d5992f

Capture user insights about your product or service.

Our Retrospective framework is an online tool where you an your team can collaborate in real time to reflect on what happened in the most recent work iteration and identify actions for improvement going forward. No matter where your team is located, this tool helps you analyze the benefits and drawbacks of your current action as well as develop a more effective strategy.

https://app.mural.co/template/26d527db-4983-4417-acd5-9e1ff43dec5a/1028a2d5-6844-442a-876b-c24d727d5b53

Reflect on your current way of working, analyze your actions and develop a more effective strategy.

The Wall of Work is used to communicate the stages of your project within your team. This framework tracks the progress of your work and helps your team focus on current goals while being able to see the state of all work at anytime.

https://app.mural.co/template/0a714a13-3907-4aa5-a6d5-fb3777d56e74/d13d903c-cb57-40e6-8e60-4413fa97e2d9

Track the progress of your work and focus on your current goals.

Managing Stakeholder Expectations helps you understand and manage stakeholders' needs in order to design an effective communication plan that addresses each of their unique situations.

https://app.mural.co/template/c48e54e8-7786-4136-abba-6f39e73c0991/52c5df29-c890-48f0-b9ac-3f570e5d27d1

Devise the most efficient management plan for each stakeholder.

Communicate successfully with stakeholders

A simple 2x2 matrix can be a powerful instrument for establishing priorities. Specifically, placing Importance on the x-axis and Difficulty on the y-axis equips you to work out tensions between these opposing forces. When you plot items according to both priorities, you and your team will likely arrive at a workable resolution.

https://app.mural.co/template/cc0f05c8-fbd4-46ac-a6ff-be4b11444e4d/e32a6312-4c81-4196-8977-95a6dedda64b

Plot items according to priorities to arrive at a workable resolution.

Establish the importance of your priorities

Scenario mapping helps you create to-be scenarios with confidence and understand the experiences that your personas have as they traverse through activities.

https://app.mural.co/template/0ae195bc-111b-4e22-8eb6-c628b1fe8760/93df9435-ad8d-4117-9654-35b2ed542d13

Ensure your design is grounded in the context of your user's real world situations.

Make better decisions in each stage of development

A Roadmap is used to illustrate the features and value of a product in different stages of its development. This framework helps you understand a customer's experience at every stage of your product and lets you strategically plan its direction.

https://app.mural.co/template/b8d01e6a-3405-423e-bf34-92ac8b505b53/6272dae7-e134-4bb7-b693-a7a3262e11ba

Understand your customers' experience at every stage and plan for future development.

Assessing Stories helps you understand how your stakeholders would react in a given scenario. With this framework, you can learn about your stakeholders' unique mindsets and make decisions with their best interests in mind.

https://app.mural.co/template/0a1b58cd-b585-4acb-aee1-77518c34bb88/10b17d5c-34c4-47ef-9f40-6170cb5079ea

Understand how stakeholders react throughout each step of their journey.

Design for the context of your stakeholder

Abstraction Laddering provides a way of considering a given challenge statement at different levels of focus. When you are seeking more visionary solutions, it can help to step back and look at the issue more broadly.

https://app.mural.co/template/e488c31f-44ef-4fc2-904c-5b879a14be7d/ee2f42b9-081d-43fd-a0e6-61dddedb1aec

Reconsider a problem statement by broadening or narrowing its focus.

Consider your challenge at different levels of focus

Round Robin allows for the generation of fresh ideas by providing a format for group authorship. As an idea is passed from person to person, it can grow and change in unexpected ways to uncover some wonderfully original concepts.

https://app.mural.co/template/16b24a95-bfe2-458f-b9c0-8428d96936fb/ad1caca9-f2cd-40d0-8675-1b1882c927b5

Grow and change an idea in unexpected ways by passing it from person to person.

Evolve your team’s ideas in unexpected ways

Storyboarding is an ideal way to visualize people experiencing your new idea in action. Since storyboards are built using images—a common language that all involved can understand— they can help teams communicate ideas more clearly and evocatively than words alone.

https://app.mural.co/template/103bba6d-8ce3-41ee-a0e1-d4aa0693e07a/4259066f-a546-446f-b1ef-06b895f2ee37

Visualize people experiencing your new idea in action to communicate more clearly than words alone.

Visualize key interactions of new scenarios

This framework provides a place where people can organize items within a given scope based on how important or relevant they consider them to be. So, whether you are dealing with concrete items or abstract concepts, this framework is a useful way for people to assign rank.

https://app.mural.co/template/e6a6fccb-835e-47b3-aa80-77d6f33b65d3/9076a584-004b-4075-a1bb-67bb862d95b4

Visualize and rank personal or shared tasks to keep your team aligned.

Organize items based on importance and relevance

By design, a Bull’s-Eye Diagram puts a limit on how much you can identify as critical, thus forcing your team to deliberate about essentials before producing anything. Since each successive circle is larger than the bull’s-eye, you must carefully consider what’s critical, what’s important and what’s merely peripheral.

https://app.mural.co/template/f3f0d3e1-e1a6-4cc5-8e3c-ed55f541bc58/a60c4090-190c-4c95-852d-33f3db384434

Rank items in order of importance using a target diagram.

Carefully consider ideas in order of importance

Personas can serve as a powerful way to make your data meaningful. The best Persona Profiles can help your team remember and discuss the people for whom you are designing. As a reference for generating ideas, prioritizing features, or discussing trade-off decisions, personas are a valuable tool for decision making.

https://app.mural.co/template/31f6c43c-3e54-456a-bf7c-7715dd69ae98/9d9e13ee-4861-437d-9aee-37aa65bc1ab3

Remember and discuss the people for whom you are designing.

Summarize the mindset, needs and goals of your users

The Risk Wall is used to organize ideas to help determine the best way to move forward based on their impact and probability of success.

https://app.mural.co/template/efa36ba5-25d1-4472-ab5d-32d5ab989f8b/56e43068-0359-4890-9eb6-abda6e516099

Determine which ideas have the highest probability of success.

MethodKit  has collected the most important bits and pieces from design principles  to get you started and further develop ideas in meetings and workshops.  The tools are designed to help teams develop ideas, get an overview and  work together - to organize, prioritize, and discuss.

The Workshop Planning canvas is used to define core aspects of your  event. By focusing on the context and purpose of your workshop, this  framework will help maximize the effectiveness of your session to ensure  that it will run smoothly. 

Learn more about the MethodKit for Workshop Planning, including details on using the template, in this MURAL support article.

https://app.mural.co/template/46a685b5-47c8-4fca-8f86-cf2e03787ef2/02caaa6d-7015-4a3f-873a-d898356a9303

Focus on the context and purpose of your workshop to maximize effectiveness.

Strategyzer aims to put practical tools into the hands of every business strategy practitioner. They’ve assembled an amazing team of creative, technical, and business professionals from around the world to build products and create experiences that benefit individuals, organizations, and society.

The Business Model Canvas is a strategic management tool that helps businesses align their goals to their activities. As a visual chart, it helps you plan, describe and develop your business' value proposition, infrastructure, customers and finances.

https://app.mural.co/template/31c78927-99fc-4448-8d89-c12493b8fe53/8509eaff-fb9f-4937-a303-58f4325598d5

Visualize new ways for your business to create, deliver and capture value.

Visualize your business goals and activities

Frameworks from MURAL

Cover Story Mock-Up

Concept Poster

Creative Matrix

Importance/Difficulty Matrix

Abstraction Laddering

Round Robin

Storyboarding

What’s On Your Radar?

Bull’s-Eye Diagramming

Persona Profile

Keep in Touch