Customer journey mapping tool Build better customer journey maps collaboratively

Customer journey maps are better when you make them together. Unlock valuable insights and enhance your customer experience with Mural's powerful customer journey mapping tools.

Trusted by brands around the world

Templates that your team can customize and share

User journey

Template

User journey

Define the user experience to identify opportunities to improve

Map the highs and lows of an experience

Template

Map the highs and lows of an experience

Create a timeline a workflow and the mood associated with each moment ▪ 50 minutes ▪ 2-8 people

Jobs to be done journey map

Template

Jobs to be done journey map

Deconstruct, analyze, and redesign your customer experience

Empathy map

Template

Empathy map

Dive into the mind of the user for focused product development

Deep customer empathy

Template

Deep customer empathy

Create shared understanding, insights, and motivation for customers

Empathy diamond

Template

Empathy diamond

Graph the facets of your audience to understand how to best reach them

Empathy map canvas

Template

Empathy map canvas

Build customer empathy with Mural's Empathy Map. Understand user problems, create personas, and make informed design decisions for better UX.

Who we serve

Mural works with your team

Explore free template recommendations and popular use cases.

Reseach & development

Reseach & development

Ideate, innovate, and launch today

Sales

Sales

Plan and Close Better Deals, Faster

Marketing

Marketing

Build omnichannel campaigns that drive demand

Consulting

Consulting

Co-Create Value with Customers

RESOURCES

Related blog articles

How to Create a Customer Journey Map

Blog

How to Create a Customer Journey Map

Use this guide to get understand the steps, interactions, and emotions of a customer's journey. Get free templates to help you create a customer journey map.

A Complete Guide to Empathy Mapping [+ Templates]

Blog

A Complete Guide to Empathy Mapping [+ Templates]

Learn how to use empathy maps to visualize user thoughts, feelings, actions, and observations. Get actionable tips on how to run an empathy mapping exercise.

How to create a stakeholder map [templates & examples]

Blog

How to create a stakeholder map [templates & examples]

Use this guide to stakeholder mapping to increase project alignment, break down silos, and improve the flow of communication.

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