Seeing is how sales teams win more, faster
Build strategic account plans, map stakeholder influence, or co-create deals in real-time with customers — Mural accelerates your time-to-close.
Truly understand your customers
Sell solutions, not features, by quickly visualizing customer pain points and needs from your first call.
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Align on goals and strategy
Rapidly rally your reps around a clear, customer-focused strategy for each account.
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Get to yes faster
Turn presentations into conversations that wow clients and get buy-in at every step of your sales motion.
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Turn every rep into a top seller
Take new hires from onboarding to closing deals in weeks, not months, and keep every rep ready to win with customer-centered tools and training.
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Top templates for sales teams
Accelerate account planning, customer discovery sessions, and win/loss analysis. Shorten deal cycle time and improve win rates with smart templates built specifically for revenue teams.
Build a holistic view of a client: key stakeholder, customer strategy, industry trends & more.
Understand and map clients’ roles for better communication.
Unpack the reason behind a win or loss and sharpen your sales approach.
Collaborate with a customer to define what success looks like from their perspective.
Go faster with Mural AI
Innovate, create, and synthesize insights instantly in your workflows with AI.
Spark creative thinking to develop new sales strategies with generative mind maps.
Automatically cluster sticky notes by topic to uncover patterns in client notes and feedback.
Summarize call notes automatically to get a quick readout of everything that was discussed.
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Accelerate outcomes with LUMA training and services
Need help aligning your team and connecting with clients? Together, Mural and LUMA equip people to be more innovative in their work each day.
LUMA training
Learn how the LUMA System can help you improve your pitching skills, facilitate better meetings, and get more done with your team.
Top sales teams get more done with Mural
"If you start listening to people's feedback and acting on it, two things will happen. They'll give you more feedback, and the quality of that feedback will improve every single time."
In our role, we need to understand a lot of things from the customer: their current landscape, their goals, business drivers, current challenges, etc. We now use Mural to facilitate these discussions. This allows for discovery conversations to be more visual and more interactive; it brings the customer into the discussion.
We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with Mural.
More resources
Use cases, blogs, and more content to inspire sales teams.
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Learn how Mural can help you and your clients work together better to improve relationships and increase revenue.
Learn how to run client kickoffs that inspire confidence and get things started on the right foot.
Collect customer and prospect data in one common space and use Mural’s tools to understand what it’s telling you.
