Mural for sales

Seeing is how sales teams win more, faster

Build strategic account plans, map stakeholder influence, or co-create deals in real-time with customers — Mural accelerates your time-to-close.

Truly understand your customers

Sell solutions, not features, by quickly visualizing customer pain points and needs from your first call.

Align on goals and strategy

Rapidly rally your reps around a clear, customer-focused strategy for each account.

Get to yes faster

Turn presentations into conversations that wow clients and get buy-in at every step of your sales motion.

Turn every rep into a top seller

Take new hires from onboarding to closing deals in weeks, not months, and keep every rep ready to win with customer-centered tools and training.

Top templates for sales teams

Accelerate account planning, customer discovery sessions, and win/loss analysis. Shorten deal cycle time and improve win rates with smart templates built specifically for revenue teams.

Account planning

Build a holistic view of a client: key stakeholder, customer strategy, industry trends & more.

Stakeholder mapping

Understand and map clients’ roles for better communication.

Win/loss analysis

Unpack the reason behind a win or loss and sharpen your sales approach.

Discovery session

Collaborate with a customer to define what success looks like from their perspective.

Explore more templates

Go faster with Mural AI

Innovate, create, and synthesize insights instantly in your workflows with AI.

Mind mapping

Spark creative thinking to develop new sales strategies with generative mind maps.

Clustering

Automatically cluster sticky notes by topic to uncover patterns in client notes and feedback.

Summarize

Summarize call notes automatically to get a quick readout of everything that was discussed.

Accelerate outcomes with LUMA training and services

Need help aligning your team and connecting with clients? Together, Mural and LUMA equip people to be more innovative in their work each day.

LUMA training

Learn how the LUMA System can help you improve your pitching skills, facilitate better meetings, and get more done with your team.

Professional services

Harness the power of proven methods and best practices to develop workflows that get your sales team collaborating like a well-oiled machine.

Trusted by sales teams around the world

Mid-market and enterprise organizations across the globe trust Mural as their partner for results-driven, collaborative selling.

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Seeing is how

Ready to see what everyone’s talking about?

You can with Mural