Customer or user journey mapping is an effective method to build a realistic representation of the different stages users go through before choosing your product, service, or business – as well as the emotions they experience at every stage. In fact, it’s one of the most common use cases for our platform, for which we offer a number of free ready-to-use templates. So you can imagine our excitement to learn that MURAL has been recognized as a Strong Performer in The Forrester Wave™: Journey Mapping Platforms, Q2 2022! Forrester identified the 12 most significant journey mapping providers on the market, analyzing how each one measures up and helps customer experience (CX) professionals.
The Forrester Wave™ report states that “MURAL’s current offering strengths include co-creation and ideation, user experience, and scalability…. Reference customers rate MURAL’s collaboration features highly, along with visualization.”
The report also notes, “MURAL is a visual collaboration platform used for journey mapping but also for agile planning, strategy setting, brainstorming, ideation, and teaching. It continues to transform the way people work and make remote teamwork faster, easier, and more fun. This translates into a roadmap that includes an infinite canvas and plans to enable integrations with systems such as Microsoft 365 and Google Workspace to make MURAL’s collaborative workspace easily accessible within existing processes and systems.”
As mentioned in the report, “MURAL is a good fit for companies looking to create multiple journey maps, guide a virtual workshop complete with templated exercises, or facilitate an ideation session with a range of collaboration capabilities, such as timers for brainstorming and voting and summoning features.”
Learn more about MURAL’s collaborative intelligence platform and get started with one of our 300+ pre-built templates today!