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Has anyone ever even heard of a marketing campaign that wasn’t a time crunch? With so many moving parts and players, shifting deadlines, and traveling goalposts, it’s easy for a campaign to feel like it’s flying off the rails before it even starts. New marketing content planning tools, while (eventually) helpful, often come with steep learning curves and confusing interfaces that can slow a campaign down instead of grease the wheels.
AI tools for marketing strategy and planning can help speed up your campaign planning and bust through roadblocks without having to learn an entirely new tool. If you haven’t adopted AI as an everyday marketing workflow enhancement tool, there are plenty of reasons you should give it a shot. At a high level, AI tools can help you in numerous ways, including, but not limited to:
- Automating repetitive tasks
- Optimizing resources
- Summarizing complex information
- Breaking through creative roadblocks
- Giving you a bird’s eye view of complicated flows and systems
- Enhancing collaborations
If you’re reluctant to embrace AI, we get it. Some available external AI tools come with the same challenges as other marketing tools: non-intuitive interfaces, unnecessary features, low-quality output, and lack of visibility from the rest of your team. That’s why we integrated Mural AI for marketing seamlessly into the visual collaboration tools for marketing teams you already know and love. These simple — but effective — tools offer marketing workflow enhancement without getting in your way.
How to use Mural AI for marketing teams
At a glance, the Mural AI features that can help marketing professionals plan and execute flawless, on-time campaigns are:
- Generate: A feature that enables users to generate ideas, questions, hypotheses, opportunity statements, and more from simple, natural language prompts.
- Build a Mural: A feature that enables users to describe their desired activities, outcomes, and/or parameters to have Mural AI automatically build a mural from the appropriate template.
- Mind maps: A feature that enables users to automatically build out mind maps from a word, phrase, or statement using Mural AI.
- Summarize: A feature that automatically creates concise summaries of text in murals.
- Cluster: A feature that creates groups of sticky notes based on content.
- Classify: A feature that enables users to sort sticky notes as positive, negative, or neutral based on their emotional content.
- AI chat: A chat box where users can interact with Mural AI using natural language prompts.
- AI hub: The centralized hub for accessing Mural’s AI features.
You can learn more about these exciting features and what you can do with them here.
Kickstart campaign ideation with Mind Maps
Use case: Brainstorming should be fun, but sometimes a campaign can feel stalled before it even begins. When you’re stuck with a list of vague and seemingly unattainable campaign goals and objectives, some thought starters can be immensely helpful. Conducting your brainstorm in a structured Brainstorm Template can help get ideas flowing.
How Mural AI enhances: Mind Maps can help you generate, explore, and refine campaign concepts and potential content based on a single word or phrase. Input a goal or theme to serve as the trunk of your campaign tree — Mind Maps builds out the branches and leaves.
Outcome: A more efficient and productive ideation session and unified concept to build your campaign around.
Optimize customer journey mapping with Summarize and Cluster
Use case: Once you have a concept and a direction, it’s time to map out how you’d like the customer to move through the funnel and interact with the marketing materials. Start with a comprehensive Customer Journey Template and input your marketing touchpoints.
How Mural AI enhances: Customer journey flows can get complex. Customer journey mapping with AI can simplify it. The Summarize feature pulls key info into a neat summary of what happens at each step of your customer journey. You can then use the Cluster feature to group sticky notes based on content, making it easy to see key inflection points, redundancies, or potential pain points.
Outcome: You’ve mapped a clean and succinct customer journey, eliminated possible sticky points, and know how to structure content to move the customer seamlessly through the funnel.
Refine brand messaging and positioning with AI chat
Use case: It can be tricky to know how your brand messaging or campaign-specific messaging will land with the customer before launch. You’ll want to pressure test your messaging and positioning with as many people as possible to make sure your messaging is on-brand and prompts your audience to the correct action. [Template Link?]
How Mural AI enhances: Mural AI chat functions as a collaborator you can chat with just like you would a colleague. AI chat can catch inconsistencies or insufficiencies, run scenarios with you, and offer suggestions for how to tighten up messaging and positioning.
Outcome: You have clear, straightforward messaging to make your campaign memorable and impactful across all channels.
Efficiently develop buyer personas using Generate
Use case: How do you make sure your campaign reaches its target audience? Before you start developing your campaign, you’ll want to have an idea of who your customer is. Their desires, their pain points, their interests, and their demographic information are all important to developing your marketing content strategy.
How Mural AI enhances: The Generate feature can take key information about your customer and produce a comprehensive yet concise customer profile. You can use natural language in prompts to ask questions about your target consumer to get an idea of what they want and need from your business.
Outcome: You know exactly who you want your campaign to reach and how to modify your content strategy to target them.
Streamline content planning with AI hub
Use case: When you have your campaign concept, customer journey, and buyer personas locked, it’s time to start putting together your content plan. With a complex campaign, it can be difficult to keep track of all the pieces of content you need across different channels and teams. This Content Planning Template can help you bucket your content, keep track of deliverables, and identify which teams are responsible for what.
How Mural AI enhances: You can access all your AI tools in Mural’s AI hub, where you can easily generate, summarize, and organize campaign content. Your fuss-free AI hub doesn’t impede your workflow — it makes marketing campaign planning with AI a true collaboration, not a cop-out.
Outcome: Your content plan is thorough, clear, and actionable. Cross-functional teams can see who’s accountable and what their next steps are.
Quickly analyze campaign performance with Summarize and Classify
Use case: You’ve launched your campaign, the content has been active, and you’re ready to look at some key metrics and run a retrospective with your team. Lots of hands have touched your campaign, meaning there are going to be many differing opinions about what worked and what didn’t. Start with this project retrospective template to start gathering feedback.
How Mural AI enhances: Mural AI can quickly summarize takeaways from key metrics. Classify can analyze emotional sentiment from all the notes put in by team members and group it into positive, negative, or neutral feedback.
Outcome: You’re able to get a succinct summary of how your campaign performed externally and how your team felt the campaign went internally. These important findings will help you tweak your marketing workflows to make your next campaign even more successful.
Enhance cross-functional collaboration with Summarize
Use case: Campaigns often have a lot of cooks in the kitchen, and not all teams speak the same language. When it’s time to write a brief or communicate feedback on a deliverable, you want to be as clear and concise as possible to reduce churn and keep people happy. We recommend using a campaign brief template to keep briefs consistent.
How Mural AI enhances: AI marketing collaboration can make cross-functional communication feel less like the world’s most tedious game of telephone. Use Summarize to make briefs crystal clear, with a high-level description of assets, channels, key objectives, and guidelines teams can refer to.
Outcome: Less back and forth among teams and on-brief content, in your hands, on time.
Elevate event planning and execution with Build A Mural
Use case: If your campaign involves a live event — whether online or in person — using Mural to create an agenda, build a presentation, or chart the physical space can help it go off without a hitch. Start with our event planning template.
How Mural AI enhances: Instead of hunting down a Mural template to help you plan or block your event, you can simply give Mural AI a basic rundown of what you need and it’ll auto-populate your mural with the best template. Pretty cool, right?
Outcome: You save time you’d spend searching for a template or building one from scratch, letting you focus on the logistics of your event instead.
Align sales and marketing with Summarize
Use case: When your campaign has successfully generated leads and cultivated interest in your product, it’s time to turn those findings over to your sales team to lock in potential customers.
How Mural AI enhances: The Summarize feature can quickly and neatly collate new findings, key metrics, customer profiles, and more to give your sales team high-level, actionable insight into how to drive sales.
Outcome: Seamless teamwork between marketing and sales and a bulletproof plan to pursue the right customers.
Using AI to optimize marketing workflows can lead to better, more efficient outcomes and less resource drain. Embrace the future of work with Mural AI. Let's innovate, optimize, and grow together!
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