10 ways Mural AI enhances marketing workflows for smarter, faster campaigns

Have you ever worked on a marketing campaign that wasn’t a time crunch? With so many moving parts, shifting deadlines, and evolving goals, it’s easy for a campaign to feel like it’s flying off the rails before it even starts. While new marketing tools are designed to help by improving efficiency, they often come with steep learning curves and confusing interfaces that slow things down.

One solution: embracing a more flexible approach like agile marketing, powered by AI tools for marketing strategy and planning. We’ve integrated Mural AI for marketing seamlessly into our visual collaboration platform to help you break through roadblocks and speed up your campaign planning.

Our simple yet effective AI features help marketing teams automate repetitive tasks, optimize resources, summarize complex information, get a bird's-eye view of complicated workflows and systems, and enhance collaboration.

Key features that make Mural AI stand out for marketing teams

Marketing professionals plan and execute flawless, on-time campaigns with Mural AI. Here are its key features at a glance:

• Generate: Create ideas, questions, hypotheses, and more from simple, natural language prompts.
• Build a Mural: Automatically build a mural from a template by describing your desired activities and outcomes.
• Mind Maps: Instantly build a mind map from a single word or phrase.
• Summarize: Get concise summaries of text within murals automatically.
• AI-powered stakeholder mapping: Visualize your entire network by connecting people and relationships.
• Cluster: Group sticky notes based on their content.
• Classify: Sort sticky notes as positive, negative, or neutral based on their emotional content.
• AI chat: Interact with Mural AI using natural language prompts to get real-time assistance.
• AI hub: The central place to access all of Mural's AI features.

Read on to learn these powerful features can help your organization evolve into an AI-first company.

You can learn more about these exciting features and what you can do with them here.

Mural AI in action: 10 ways marketing teams can enjoy enhanced workflows

1. Kickstart campaign ideation with Mind Maps

Use case: When a campaign feels stalled, getting new ideas can be a challenge. A structured Brainstorm Template can help get the ideas flowing.

How Mural AI enhances: Mind Maps help you generate and refine campaign concepts and potential content based on a single word or phrase. Input a goal and the feature fleshes out related ideas and avenues of action, giving you a comprehensive starting point.

Outcome: A more efficient and productive ideation session, resulting in a unified concept to build your campaign around.

2. Enhance campaign success with AI-powered stakeholder mapping

Use case: Modern marketers must navigate multiple relationships for every campaign, product launch, or rebrand. Projects can stall when key decision-makers are overlooked or information is scattered.

How Mural AI enhances: Our AI-powered stakeholder mapping visualizes the entire innovation network, helping you connect the right people at the right time. You can create enriched profile cards from LinkedIn URLs and use the Cluster feature to automatically group sticky notes. This creates a single source of truth for your entire team.

Outcome: Faster campaign kickoffs, proactive risk management by identifying under-engaged teams, and the preservation of institutional knowledge.

3. Optimize customer journey mapping with Summarize and Cluster

Use case: Once you have a concept and a direction, it’s time to map out how you’d like the customer to move through the funnel and interact with the marketing materials. Using a comprehensive Customer Journey Template is a great place to start.

How Mural AI enhances: The Summarize feature simplifies complex journey flows by pulling key information into a neat summary. From there, you can use the Cluster feature to group sticky notes relating to each step of the journey, making it easy to identify inflection points and pain points.

Outcome: A clean, succinct customer journey that eliminates potential pain points and helps you structure content effectively.

4. Refine brand messaging and positioning with AI chat  

Use case: It can be tricky to know how your messaging will land with your audience before a campaign launches. You need to pressure-test your messaging to ensure it's on-brand and drives the correct action.

How Mural AI enhances: Mural AI chat acts as a collaborator. It can help catch inconsistencies in your content, run scenarios, and offer suggestions to tighten up your messaging and positioning.

Outcome: Clear, straightforward messaging that makes your campaign memorable and impactful across all channels.

5. Efficiently develop buyer personas using Generate

Use case: To ensure your campaign reaches the target audience, you need a clear idea of who your customer is. This includes their desires, pain points, interests, and demographic information.

How Mural AI enhances: The Generate feature can take key information about your customers and produce a comprehensive, concise profile. You can use natural language prompts to ask questions about your target buyer and understand what they need from your business.

Outcome: You'll know exactly who to target and how to modify your content strategy to reach them effectively.

6. Streamline content planning with AI hub

Use case: Once your campaign concept, customer journey, and buyer personas are set, it’s time to make a content plan. Keeping track of all the pieces of content across different channels and teams can be difficult.

How Mural AI enhances: The AI Hub gives you a central place to access all your AI tools, where you can easily generate, summarize, and organize campaign content. It enhances your workflow instead of impeding it, making campaign planning a true collaboration.

Outcome: A thorough, clear, and actionable content plan. Cross-functional teams can easily see who's accountable for what, and what their next steps are.

7. Quickly analyze campaign performance with Summarize and Classify

Use case: After a campaign launches, it's time to analyze key metrics and run a project retrospective. With many people involved, there will be differing opinions on what worked and what didn’t.

How Mural AI enhances: Mural AI can quickly summarize takeaways from key metrics. The Classify feature analyzes emotional sentiment from team notes, grouping feedback into positive, negative, or neutral categories.

Outcome: You get a succinct summary of both the external campaign performance and the team’s internal feelings about the process. This helps you tweak your marketing workflows for future success.

8. Enhance cross-functional collaboration with Summarize

Use case: Many teams are involved in a campaign, and they don't always speak the same language. When writing a campaign brief, consistency, clarity, and concision are key to reducing churn and keeping everyone on the same page.

How Mural AI enhances: AI marketing collaboration can make cross-functional communication more efficient. The Summarize feature creates crystal-clear briefs with high-level descriptions of assets, channels, and objectives.

Outcome: Less back-and-forth between teams and on-brief content delivered on time.

9. Elevate event planning and execution with Build A Mural

Use case: If your campaign includes a live event, using Mural to create an agenda, build a presentation, or map the physical event space can help it run smoothly.

How Mural AI enhances: While you can plan your event with one of our templates, you can simply tell Mural AI what you need, and it will auto-populate a mural with the best template for you.

Outcome: You save time by not having to build a template from scratch, allowing you to focus on the event's logistics.

10. Align sales and marketing for smarter campaigns with summarize

Use case: Once a campaign generates leads, it's time to hand over those findings to the sales team to close potential customers.

How Mural AI enhances: The Summarize feature can quickly and neatly collate new findings, key metrics, and customer profiles. This gives the sales team high-level, actionable insights on how to drive sales.

Outcome: Seamless teamwork between marketing and sales, and a bulletproof plan to pursue the right customers.

‍Get started with Mural AI's visual collaboration tools and enhance your marketing workflow today

FAQs

Q: How can AI enhance marketing workflows and campaigns?
A: AI tools can enhance marketing workflows by automating repetitive tasks, optimizing resources, and summarizing complex information. They also help creative work stay productive and on-message, and they provide collaborative visualizations that keep all team members aligned.

Q: How can Mural AI improve cross-functional collaboration, such as aligning sales and marketing teams?
A: Mural AI makes cross-functional communication more efficient by reducing back-and-forth. The Summarize feature can make campaign briefs clear by providing high-level descriptions of key objectives. It also helps gather findings and customer profiles to give sales teams actionable insights, leading to seamless teamwork.

Q: In what ways does Mural AI assist in breaking through creative roadblocks?
A: Mural AI’s Mind Maps can help you generate, explore, and refine campaign concepts with ease, and the AI chat feature can function as a collaborator who can catch inconsistencies and help tighten up messaging and positioning.