Sync up. Speed up. Stand out.

You’re busier than ever. Mural is the visual AI platform that turns alignment into an ongoing way of working, connecting strategy to execution and driving results in one shared workspace.

Sales TemplateResearch and Development TemplateMural's stakeholder mapping template identifying stakeholders in Marketing, Finance, and IT.Marketing TemplateConsulting Template
Which team are you part of?
Research and Development
Sales
Marketing
Consulting

From idea to launch, streamline product workflows so teams design smarter, iterate faster, and build with confidence using Mural.

Visualize your concept now

Whether building strategic account plans, mapping stakeholder influence, or co-creating deals live with customers, Mural accelerates your time-to-close.

Map your sales funnel now

Map your go-to-market approach, unify campaign messaging, and launch at speed with Mural so your team reaches audiences first.

Define your strategy now

Facilitate workshops, align stakeholders, and solve problems visually to deliver client outcomes faster and with greater impact with Mural.

Map stakeholder relationships

Trusted by brands around the world

Hear it from the real gamechangers: our customers

We don’t just talk about results, we show them.

Learn from the best and see how Mural and LUMA can be applied to gain a true business advantage.

See more results
SAP logo
50%

Increase in sales onboarding efficiency

IBM Logo
1.5

Days/week given back to the sales team

Hewlett Packard logo
800

Hours of meeting time saved per year

AI by Your Side

AI‑powered workflows that move teams forward

From kickoff to retro, Mural AI can supercharge your workflows and tasks every step of the way.

Learn more about Mural AI
Who we serve

Sales that close. Marketing that captivates. Products that deliver.

Give your teams the power of AI to align faster, deliver more impact, and scale results across your organization.

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Research & development

Ideate, innovate, and launch — faster.

Start building
A researcher presenting concepts that were created on a shared digital workspace. A researcher presenting concepts that were created on a shared digital workspace.

Sales

Plan and close better deals, faster.

Start closing
A Sales lead and client shaking hands in an office, illustrating a successful partnership.A Sales lead and client shaking hands in an office, illustrating a successful partnership.

Marketing

Build omnichannel campaigns that convert.

Start converting
Marketing team meeting illustrating how to build omnichannel campaigns that converts using Mural. Marketing team meeting illustrating how to build omnichannel campaigns that converts using Mural.

Consulting

Co-create value with customers.

Start scaling
Consulting team using Mural to review backlog and planning items together.Consulting team using Mural to review backlog and planning items together.
OUR PRODUCTS

Solutions for high-performing teams

Real-time collaborative workspaces

Reach your global team's outcomes faster with our shared infinite canvas.

Real-time collaborative workspace features showing user avatars, name tags,  a share button, and feedback tools.

Streamlined Workflows & Templates

Expert-designed methods and templates, paired with AI guidance and support, unlock productivity and efficiency.

Template gallery showcasing templates like Stakeholder Interviews, Customer Roadmap, and 5-minutes.Icebreaker.

AI for accelerated insights & decisions

Mural’s AI is a powerful tool that helps jumpstart brainstorming, instantly analyze feedback, and optimize next best steps to keep your work in the fast lane.

Mural AI capabilities including generating ideas, summarizing content, and clustering topics for a sales leader.

Intelligent integrations

Work seamlessly between Mural and the rest of your tech stack to organize, orchestrate, and execute your strategy without silos.

Mural integration ecosystem shown as app logos, including Slack, Google, Zoom, Microsoft, Salesforce, and Atlassian.
LUMA System

Seeing is how alignment fuels transformation

LUMA is for everyday problem solvers — the people who take action to Make Things Better™. It’s the most practical, flexible, and versatile approach to innovation in the world. Equip everyone in your organization to think creatively, collaborate effectively, and turn ideas into real solutions that help you reach your goals faster.

Start innovating
LUMA Institute problem solver using a laptop, embodying the flexible approach to innovation.
CUSTOMER VOICES

What our customers say

"We went from collaborating on whiteboards in person to working remotely, and our customers, partners, and internal teams don’t always share a common set of tools. We needed a flexible, easy way to collaborate visually among all parties — and we found that with Mural."

Stephen Goetzinger, Chief Product Owner

"In our role, we need to understand a lot of things from the customer: their current landscape, their goals, business drivers, current challenges, etc. We now use Mural to facilitate these discussions. This allows for discovery conversations to be more visual and more interactive; it brings the customer into the discussion."

Andrew Marti, UX Design Research Director

If you start listening to people's feedback and acting on it, 2 things will happen. They'll give you more feedback, and the quality of that feedback will improve every single time.

Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM
Explore customer outcomes
RESOURCES

Latest insights and updates

Templates
Collaborative Intelligence
Digital collaboration
From concept to creation: Optimize your R&D workflows with Mural

Optimize your R&D workflows from concept to creation. Reduce friction, solve alignment issues, and accelerate iteration using visual tools and AI features.

Templates
Design thinking
Digital collaboration
How to create a meaningful product vision

Stop writing vague statements. Learn the qualities of a great product vision that aligns stakeholders, inspires your team, and guides your long-term strategy.

All posts
Collaborative Intelligence
Digital collaboration
Drive results in the room: Presentation mode for sales and customer wins

Presentation mode helps Sales & CS drive results. Guide discussions to close deals, secure renewals, and align on customer priorities in every session.

Explore resources

Designed for businesses of all sizes

Expand with reassurance: no credit card, cancel anytime, instant setup.

Seeing is how

Ready to see what everyone’s talking about?

You can with Mural