Drive faster deal cycles with Mural’s sales collaboration tools

Sales collaboration is the process of different teams, such as sales, marketing, customer success, and product, working together to achieve common sales goals. 

It involves sharing insights, strategies, and resources to align messaging, understand customer needs better, and drive more effective sales processes. 

By collaborating, teams can improve decision-making, streamline workflows, and ensure a consistent, seamless experience for prospects and clients, leading to faster deal cycles and higher conversion rates.

Encouraging sales team collaboration can be done by fostering a culture of open communication, shared goals, and effective tools. Here are some strategies to encourage better collaboration:

• Set clear, shared goals: Align the sales team around common objectives, such as closing deals or improving customer satisfaction. Collaboration becomes more purposeful when everyone understands the bigger picture and works toward the same goal.
• Foster open communication: Encourage regular communication through meetings, updates, and team chats. Use platforms that facilitate real-time interaction, so team members can easily ask questions, share insights, and give feedback.
• Use collaborative tools: Implement tools like Mural, Slack, or CRM systems that enable seamless collaboration. These tools help sales reps share customer insights, track progress, and access important information quickly, no matter where they are.
• Promote cross-department collaboration: Bring together sales, marketing, customer success, and product teams to share knowledge and align on strategies. This ensures everyone is on the same page and working towards providing the best customer experience.
• Share best practices: Create opportunities for team members to share their success stories, strategies, and learnings. This can be through team meetings, shared documents, or a knowledge base where sales reps can learn from one another.
• Encourage peer support: Develop a culture of mentorship where more experienced reps guide newer ones. Encourage collaboration on deals, brainstorming sessions, and problem-solving, so everyone feels supported.
• Celebrate wins together: Recognize and celebrate team achievements, whether it’s closing a big deal, hitting a sales target, or successfully resolving a customer challenge. This reinforces the value of teamwork and motivates the team to continue collaborating.

By setting the right environment and providing the tools, you can create a more collaborative sales team that works together more effectively, closes more deals, and achieves better results.

Mural stands out as the best online sales collaboration platform for several key reasons:

• Visual collaboration: Mural allows sales teams to visualize their processes, strategies, and customer journeys dynamically and interactively. This helps team members grasp complex ideas quickly, align on strategies, and stay organized in real time, ultimately accelerating decision-making.
• Centralized workspace: It centralizes all sales-related information, from account mapping to discovery insights, in one easily accessible space. This eliminates scattered notes and siloed information, making it easier for sales teams to stay on the same page, regardless of location or time zone.
• Real-time collaboration: Mural’s real-time collaboration features enable team members to work together instantly, whether in virtual meetings or asynchronous sessions. Teams can brainstorm, share feedback, and adjust strategies on the spot, ensuring quick responses to customer needs and market changes.
• Cross-functional alignment: Mural helps break down silos by enabling seamless collaboration between sales, marketing, product, and other departments. This alignment ensures that everyone is working toward the same goals, with a unified approach to customer communication and strategy.
• Customizable templates: With a variety of ready-made templates, Mural makes it easy to standardize sales processes, such as account mapping, discovery, and action plans. Templates save time, streamline planning, and ensure consistency across the team.
• Boosts productivity: By eliminating manual tasks like organizing documents or tracking communications across different tools, Mural boosts sales productivity. Sales teams spend more time focusing on what matters — engaging with clients and closing deals.
• Scalability: Whether you're a small team or a large enterprise, Mural scales to fit your needs. It adapts to different sales workflows and team structures, making it an ideal solution as your team grows.

In short, Mural’s combination of visual collaboration, real-time communication, and cross-functional alignment makes it the top choice for sales teams that want to work smarter, not harder, and close deals faster.

Mural significantly enhances remote collaboration in sales teams by providing a virtual space where team members can work together in real time, regardless of their location. 

Mural’s combination of real-time collaboration, visual tools, and easy sharing makes it an ideal platform to bridge the distance between remote sales team members and drive more effective, aligned sales efforts.

CRM tools and sales team collaboration tools serve different purposes but complement each other:

CRM tools focus on managing customer relationships and tracking sales data. They help sales teams organize customer info, monitor deals, and manage interactions throughout the sales process.

Sales team collaboration tools focus on improving communication and teamwork within the sales team. They provide shared spaces for brainstorming, strategy alignment, and real-time collaboration to streamline workflows and decision-making.

In short, CRM tools manage customer data and sales pipelines, while collaboration tools enhance teamwork and internal alignment to drive faster, more effective sales.

Related: Explore the 13 best online collaboration tools

Mural integrates with a variety of sales and productivity tools to streamline workflows and enhance sales collaboration. 

Key integrations include Slack for real-time updates, Jira for visualizing Agile tasks, and Google Workspace for seamless document sharing and collaboration. Mural also connects with Microsoft Teams, Zoom, and Asana, making it easy to integrate visual collaboration into your existing communication and project management systems.

Additionally, tools like Zapier allow Mural to connect with hundreds of other apps, automating workflows and ensuring a smooth, connected experience for remote sales teams.

Read more about Mural’s integrations here.

When choosing a sales collaboration tool, look for these key features:

• Ease of use: The tool should be intuitive and easy to adopt across your team, requiring minimal training. A user-friendly interface makes it quicker to get started and encourages widespread adoption.
• Real-time collaboration: Ensure the tool supports real-time updates, allowing your team to collaborate instantly, regardless of location or time zone. This improves decision-making and accelerates sales processes.
• Integration capabilities: The tool should smoothly integrate with other sales tools like CRM systems, email platforms, and communication tools (e.g., Slack, Microsoft Teams). This helps keep all your sales processes connected in one unified ecosystem.
• Visual collaboration: Look for tools that enable visual planning, brainstorming, and strategizing (e.g., mind maps, flowcharts, and shared whiteboards). Visual tools help clarify ideas, enhance communication, and make collaboration more engaging.
• Cross-functional collaboration: The tool must support collaboration not just within the sales team, but also with other departments like marketing, customer success, and product teams. This ensures alignment across functions.
• Customization and templates: A good sales collaboration tool should offer customizable templates and workflows, helping your team standardize processes, save time, and stay organized.
• Task and project management: The tool should allow for easy tracking of tasks, deadlines, and responsibilities, helping the team stay focused on priorities and ensuring nothing slips through the cracks.
• Scalability: As your sales team grows, the tool should be able to scale with your needs. Whether you're a small team or a large enterprise, the tool should accommodate more users and complex workflows.
• Security and privacy: Ensure the tool complies with data security standards and offers features like role-based access control to protect sensitive sales and customer information.
• Reporting and analytics: The ability to track team performance, sales metrics, and customer interactions helps improve decision-making and optimize sales strategies over time.

By focusing on these features, you can choose a sales collaboration tool that enhances productivity, keeps teams aligned, and ultimately drives better sales results.