Sales presentations

Benefits of using Mural to design client presentations

Here’s how Mural can help you elevate your sales presentations:

• Customizable templates: Mural’s library of ready-made templates help you create polished sales presentations. This frees up time for you to focus on personalizing content and connecting with clients authentically. 
• Integrated workflows: Mural works smoothly with tools like PowerPoint and Google Slides, making it easy to import or export existing content without any hassle.
• Interactive canvas for ideation and feedback: Use our interactive canvas to brainstorm, gather feedback, and refine your sales presentation with your go-to-market team. Your pitch will be more comprehensive when others’ viewpoints are considered.
• Live co-creation with clients: Clients can participate directly and provide instant feedback in Mural using features like stickies, comments, icons, and more. Collaborate with your potential customers from the start of the sales journey to ensure your presentation achieves their goals.
• AI-powered presentations: Save time synthesizing client contributions with AI clustering and summarizing features, directly in Mural. Skip the long follow-up emails and share a live summary to streamline the decision-making process and get a “yes” faster.‍
• Accessible presentation formats: Share and access presentations easily within Mural, allowing prospects to revisit your pitch anytime. Prospects can add questions directly on the canvas, so sellers can respond quickly and maintain engagement.

Overcoming common challenges in sales presentations with Mural

Creating effective sales presentations can be tricky, but Mural offers solutions to common problems:

Unengaging presentations

Problem: Meetings with clients feel like a boring lecture, with lots of silent nodding.

Solution: Forget static presentations. Turn your pitch into an interactive experience. Use live commenting using colorful stickies, and encourage your client to react with icons or emojis. Your client will feel engaged, not talked at, leading to more involvement throughout the sales process. 

Clunky, disjointed presentations

Problem: It’s awkward switching between slides and note-taking documents, yet staying transparent and collaborative.

Solution: You need to feel confident and keep your energy high during that first impression with a client. Design seamless presentations in Mural using the outline to navigate in presentation mode. Then, easily jump into Q&A, discussions, or problem-solving. When everything’s in one spot, your prospective customer can easily contribute their ideas or questions.

Disorganized content

Problem: Without a plan, pitches can get unorganized.

Solution: Run a structured, interactive presentation using a human-centered sales template. Try What’s on Your Radar to understand pain points holistically, or pitch using a Simple sales presentation template. Starting with a template means you’re using tested and refined presentation formats, rather than making it up as you go.

Too many details

Problem: You’re overwhelming prospects with too many product or service details.

Solution: Clients need to get up to speed quickly so you can move them along in the sales process. Mural helps you break down complex information using charts and flowcharts. You can easily zoom in and out to the level of detail your prospect or client wishes. (The laser pointer and summon features help focus attention, too.)

Long feedback loops

Problem: There’s lag time between understanding your customer’s pain points and proposing solutions.

Solution: Speed up the sales cycle by introducing solutions directly in your conversation. Start by synthesizing pain points during the meeting using AI-powered features like Summarize or Cluster by Topic. Your prospects will feel heard, and you’ll be able to quickly communicate their challenges back to them in a concise way.

Best practices to engage prospects fast with Mural 

Use Mural to improve your presentations, promote interaction, and drive faster sales. Here’s a few best practices to keep in mind:

• Visual storytelling creates impactful messaging. Use Mural’s design tools to create impactful visuals like charts, diagrams, graphics, or easily pull in resonant images (or even gifs). When you use visuals, there is a 21% increase in reaching an agreement. Visual storytelling makes your message clearer and more memorable, helping clients make quicker decisions.
• Foster engagement in shorter sales cycles. Interactive presentations are more engaging, according to 64% of folks surveyed. Mural’s features like the timer, summon, laser pointer, and outline encourage active participation during presentations. This engagement leads to quicker buy-in and shorter sales cycles.
• Adjust fast to respond to needs. Quickly update your presentations based on feedback using Mural. This flexibility keeps your pitch relevant and responsive to client needs, accelerating the sales process.
• Try interactive polling for real-time insights. Use Mural’s voting features during presentations to get in-the-moment feedback. This interaction helps identify client preferences and concerns instantly, moving the conversation forward faster.
• Synthesize customer goals and needs immediately. Use Mural AI to quickly reflect client challenges, saving time and showing responsiveness. Efficient summaries build trust and speed up decision-making.

How to create a sales presentation from concept to completion with Mural

Creating a compelling sales presentation with Mural involves several strategic steps:

1. Understand your audience and their goals. Use Mural to research and gather insights about your client’s needs. Develop personas and journey maps to tailor your message to your audience, establishing a strong connection.
2. Outline your key points. Create a clear structure in Mural, including sections for an introduction, problem, solution, and call-to-action. This visually organized approach ensures your message flows logically and is easy to follow.
3. Incorporate storytelling to capture attention. Try a storytelling template to include customer success stories or relatable examples. This approach creates an emotional connection and makes your points more compelling.
4. Design your pitch deck with visual impact. Engaging visuals such as graphs, diagrams, and mockups support your narrative and keep the audience engaged. 
5. Practice and refine. Rehearse your presentation, gathering feedback through comments and stickies. Use Private Mode to collect honest feedback without groupthink.
6. Engage with interactive elements. Mural’s collaboration abilities like live brainstorming sessions and Q&A pull in your audience for active participation. This makes the presentation lively and interactive, and makes clients feel heard.‍
7. End with a clear call-to-action. End your presentation by giving your clients specific next steps in Mural, like scheduling a demo or signing a proposal. This will help them get the results you both want.