A Forrester TEI Study

The Total Economic Impactof MURAL

In 2018, MURAL commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment (ROI) that enterprises may realize from using MURAL. To better understand the benefits, costs, and risks associated with MURAL, Forrester interviewed IBM as it has used MURAL for several years in different areas of its enterprise.


Avoided costs:
in person workshops

$3.82M: Increased productivity, project development team

$16.42M: Travels savings, design thinking workshops

$19.1M: NPV

495%: ROI

Less than 6 Month: Payback

quote icon | MURAL

Using MURAL allowed us to co-create more quickly and keep our agile momentum rolling without delays in time or increases in costs. It accelerated the speed of getting to the outcome and getting through the exercise much faster than in the past.

Director, IBM