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Time to run:
30 min

Persona profile template

A summary of the mindset, needs, and goals held by key stakeholders

Courtesy of our friends at

About the Mural Persona Profile template

The Mural Persona Profile template comes with a complete framework to kickstart your persona building process, as well as offers a clear visual presentation for sharing your personas with key stakeholders.

To use the Mural Persona Profile template, begin by adding details to each persona. These include:

  • Photo
  • Name
  • Short description of the persona
  • A quote from the persona’s perspective
  • Notes that align to their goals, frustrations, tasks, and needs

Why use persona profiles?

It's sad but true: Design choices are too often based on the personal opinions and assumptions of designers. It's far better to make design choices with the people you're serving in mind.

Persona profiles are fictional characterizations drawn from real research data. They are not preconceived stereotypes; they are archetypes borne of careful study. Therefore, personas can serve as a powerful way to make your data meaningful. When you put a face to your findings, you make your insights visible and memorable.

The best persona profiles are comprised of illustrations, descriptive text, and a photo portrait. They can help your team remember and discuss the people for whom you are designing. As a reference for generating ideas, prioritizing features, or discussing trade-off decisions, personas are a valuable tool for decision making.

What elements should persona profiles include?

Persona profiles should include a photo portrait, descriptive text, and an illustration. The descriptive text should include demographic details, pain points, interests, and goals. This information should be based on research data and should provide the team with a better understanding of the end user.

How to create a Persona profile template

Build more complete persona profiles with Mural's collaborative features

Mural makes it easy to collaboratively build thorough and useful persona profiles that can easily be shared with every stakeholder.
Icons, GIFs, & images

Icons, GIFs, & images

Express complex ideas visually or lead an engaging team-building activity with Noun Project, GIPHY, and Unsplash integrations.

Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Asynchronous collaboration

Asynchronous collaboration

Innovate and collaborate effectively together without booking time on calendars.



Add comments and tag collaborators for smooth asynchronous communication.

Easy sharing

Easy sharing

There’s no barriers to collaboration with unlimited workspace members on the Free plan.



Export as a download or embed the mural as an iframe into documentation and more.

Persona profile template frequently asked questions

How do I create a persona profile?

What should I write in a persona profile?

LUMA Institute

Template by LUMA Institute


LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.