Prep Time:
Time to run:
1-3 hours

Interviewing template

A technique for gathering information through direct dialogue

Courtesy of our friends at

Use this template to gather insights into people's feelings, desires, struggles, and opinions, and record your findings.

Ethnographic interviews can help to build relationships and trust with the people being interviewed, which can be beneficial in the long run, and can give us a better sense of the target audience and help us to make better informed decisions.

The interviewing template helps you:

  • Uncover unexpected information
  • Build relationships and trust with people being interviewed
  • Get a better sense of the target audience
  • Make informed decisions

How to use the interviewing template

To use Mural’s interviewing template, follow the below steps:

1. Define the goal of your investigation

The first step in any interview process is to have a firm grasp of the goal, as all your questioning will align to this central focus.

2. Make use of our interview tips, edit them, or add your own

The template comes with some suggestions out of the box, but you can also add your own interview tips and ways to aid the process using color-coded sticky notes.

3. Note down any questions to consider asking

Again, the Mural template offers suggestions across three categories — about them; context beyond the product or service; and direct experience beyond the product or service — but you can always edit the options or add your own to the mix.

4. Establish the talking points for your interview

Before you begin, define the talking points you’d like to go over with the interviewee so that you can establish the right context and set clear expectations.

5. Conduct your interview

Now, it’s time to conduct the interview! As you progress through your questions, make use of the sections for ‘about them’ and ‘about your product or service’ to record any notes and reflections on your conversation.

6. Analyze feedback and define key takeaways

Once you’ve conducted your interview and recorded all your notes, organize those notes into themes or groups, and analyze the feedback you’ve received to help build actionable next steps.

Tips for running an interview template session

To run a successful interview, it’s important to:

  • Establish a clear and concise goal and communicate that to everyone on your team, in order to keep your interviews focused and to the point
  • Use Mural’s features like tags for sticky notes, color-coding, commenting, and find & filter to organize and analyze your feedback
  • Gather all your findings and define key takeaways with our team, so that you can use your analysis to directly inform product-focused decision making

How to create a Interviewing template

Mural's intuitive tools allow you to conduct effective ethnographic interviews that translate into action items

Use Mural to gather, organize, analyze, and share your findings from interviews with ease.
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Outline navigation & instructions

Outline navigation & instructions

Structure your mural for easy navigation, then add activity instructions for collaborators.



Add comments and tag collaborators for smooth asynchronous communication.

Find & filter

Find & filter

Search and filter by color, last edited by, and more to unlock patterns and enhance visual collaboration.

Presentation mode

Presentation mode

Build presentations collaboratively, then deliver engaging sessions that go beyond one-way talk tracks.

Easy sharing

Easy sharing

There are no barriers to collaboration with the ability to safely and securely share murals with others.

Interviewing template frequently asked questions

What is meant by an ethnographic interview?

Why should I conduct interviews to learn more about product or service experiences?

What tips can I use to build a rapport with my interviewee?

LUMA Institute

Template by LUMA Institute


LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.

Mural and LUMA System Logo Lockup

Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.