Turn consumer trends into business opportunities
This template helps you gather and analyze insights about consumer trends and transform them into innovation and business opportunities. By noting trends, you can figure out the best way to leverage them into your consumer-facing business products and services.
Use MURAL’s dynamic drag-and-drop features to make your consumer trend canvas customizable and easy to use within your team.
Personalize and categorize your notes with color to easily keep track of different ideas. Each sticky note can also be customized with personalized icons to tailor it to your project.
Work in synchronization with your teammates and use MURAL’s comments and chat features. You can leave comments for your teammates, and open conversations through chat to improve the template instantly.
With MURAL’s templates, you can easily drag and drop sticky notes from one side to another. This helps teams collaborate together and engage in teamwork to develop insights into consumer trends.
As well as writing down ideas on sticky notes, with MURAL’s template you can add more information to each note with supportive hyperlinks and task allocation tags, which saves your team time locating relevant resources.
Choose a trend you want to analyze. Write the name of the trend at the top of your consumer trend canvas.
Create six sections for different categories in this order:
For the first section, ‘basic needs,’ write down the different needs and desires that the trend fulfills for its customers on separate sticky notes.
In the next section, ‘emerging customer biggest benefit of a consumer trends canvas is the focus on customer-centric interests, which helps pinpoint development insights and opportunities that are based on the features or factors that customers value.
In the ‘drivers of change’ section, ask why this trend is emerging now. Write down what factors contributed to the rise of a new trend. Consider if it’s long-term, how widespread the change expands, or if it’s due to technology.
In the section titled ‘inspiration,’ write down what competitors have done with the trend.
In the ‘innovation potential’ section, write how and where you could apply the new trend to your business.
Lastly, in the final section for who, define which customer the new change or trend applies to. Consider what feature or product you’d change to create an innovative product that your customer values.