The NEON Challenge Discovery framework gets teams, stakeholders and leadership aligned to start product development with total buy-in and clearly communicated project parameters. We developed this process through thousands of hours spent working with some of the best product teams in the world to help them build better products, save time and reduce costs.

We recommend an internal facilitator (or external, if you don’t have one) to run the framework. Because the material can be deeply entrenched with personal bias and assumption — and because relationships with leadership and stakeholders can be delicate — we recommend using an experienced facilitator. Both of those areas require a bit of experience and finesse to navigate. Be sure that your facilitator is comfortable challenging leadership, redirecting conversation and questioning assumptions.