Consumer trends canvas template

This template helps you gather and analyze insights about consumer trends and transform them into innovation and business opportunities. By noting trends, you can figure out the best way to leverage them into your consumer-facing business products and services.

Features of the consumer trends canvas template

Use Mural's dynamic drag-and-drop features to make your consumer trend canvas customizable and easy to use within your team.

• Personalize with icons and colors: Personalize and categorize your notes with color to easily keep track of different ideas. Each sticky note can also be customized with personalized icons to tailor it to your project.

• Work in synchronization with your team: Use Mural's comments feature. You can leave comments for your teammates, and open conversations through chat to improve the template instantly.

• Drag-and-drop sticky notes: With Mural's templates, you can easily drag and drop sticky notes from one side to another. This helps teams collaborate together and engage in teamwork to develop insights into consumer trends.

• Include additional information on each sticky note: As well as writing down ideas on sticky notes, with Mural's template you can add more information to each note with supportive hyperlinks and task allocation tags, which saves your team time locating relevant resources.

How to use the consumer trends canvas template

Step 1: Choose a trend you want to analyze

Write the name of the trend at the top of your consumer trend canvas.

Step 2: Create six sections for different categories

Create the six sections in this order:

1. Basic needs

2. Emerging customer expectations

3. Drivers of change

4. Inspiration

5. Innovation potential

6. Who

Step 3: Basic needs section

Write down the different needs and desires that the trend fulfills for its customers on separate sticky notes.

Step 4: Emerging customer expectations section

Identify the biggest benefit of a consumer trends canvas is the focus on customer-centric interests, which helps pinpoint development insights and opportunities that are based on the features or factors that customers value.

Step 5: Drivers of change section

Ask why this trend is emerging now. Write down what factors contributed to the rise of a new trend. Consider if it’s long-term, how widespread the change expands, or if it’s due to technology.

Step 6: Inspiration section

Write down what competitors have done with the trend.

Step 7: Innovation potential section

Write how and where you could apply the new trend to your business.

Step 8: Who section

Lastly, in the final section, define which customer the new change or trend applies to. Consider what feature or product you’d change to create an innovative product that your customer values.