Event Type:
45 minutes
Interactive Event
Interactive Events are online sessions where users are expected to have video on, be unmuted, and interact with the host and meeting content.

The Mural Monthly: understanding your customers

Wednesday // November 16, 9 A.M. PT / 12 P.M. ET

This event occured on Nov 16, 2022

Event Recap:

We’re still working on the full recap for this event.
Check back soon for more details!

In the meantime, you can watch the recording here.

Farrah Buhaza, senior success architect at MURAL, shares how to lead user interviews and journey mapping to gain deeper and richer understanding of your customers by identifying what's going well, where the issues lie as well as opportunities to drive toward improved experiences, greater customer satisfaction, revenue growth and higher market share.

This session included:

  • Guidance for leading an effective customer interview
  • How to structure a customer journey mapping session
  • Tips for synthesizing and prioritizing findings
Live webinar: MURAL Monthly: Understanding your customers - Wednesday // November 16, 9 A.M. PT / 12 P.M. ET

Links & documentation:

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Hosted by:

Farrah Buhaza
Farrah Buhaza

Senior Professional Services Consultant, Mural

Farrah is passionate about transforming customer experiences by helping clients power up their imagination, creativity, collaboration and innovation to help drive better results.

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