Evaluating the Impact of Design Thinking in Action MURAL webinar

Presented on: WED JAN 24 | 9 AM PDT

Design thinking offers a problem-solving approach widely adopted by the most innovative companies and organizations - but how do we truly measure its impact?

In this webinar, Professor Jeanne Liedtka of the University of Virginia’s Darden School of Business will report on the results of research conducted at UVA over the past 6 years of over 30 organizations using design thinking in practice to:

  • Identify the most effective elements actually practiced under the rubric of “design thinking”
  • Assess design thinking’s value for enhancing innovation outcomes
  • Evaluate the overall impact of design thinking in practice

You won’t want to miss this opportunity to better understand the ROI of design thinking based on the deepest research and most systematic analysis known to-date.

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About Jeanne Liedtka

Jeanne is the UTC Professor of Business at the Darden School of Business at the University of Virginia. Her research focuses on the intersection of innovation and strategy, in particular the integration of design thinking into organizational problem solving processes. She has taught design thinking to thousands of managers and authored numerous books, with her newest translating her work to the public sector: Design Thinking for the Greater Good: Innovation in the Social Sector.