Vision board template

Use this product vision board template to envision ideas for a product or service to align expectations for a project’s outcome. Design a board that represents what your solution should and shouldn’t look like.

As vision boards are created at the very start of product development, they’re helpful in fully describing and validating an idea with the rest of the team.

Related: Looking for a mood board for personal goals or designing the motifs of a project? Try Mural's personal vision board template.

Benefits of creating a product vision board

• Align on project goals and expectations with stakeholders across different teams

• Create a shared vision of a final result and define success criteria

• Describe key features needed to delight your end-user

• Define business goals and metrics to measure progress

How to use the product vision board template

To start a vision board, you’ll need to have between three to six questions or roadblocks that require a solution ahead of the meeting. These will be the topics of discussion and collaboration. 

1. Start by choosing a moderator for the vision board template and meeting. 

2. The template is divided into a maximum of six different questions that are posted on different colored sticky notes. 

3. Begin by tackling the first question. Ask each participant to come up with their own answers or ideas. The thoughts should be individually written down in similar colors surrounding the respective sticky note. This task should take approximately 10 minutes.

4. Next, take five minutes so each team member can review others’ thoughts and ask questions for clarification or further insight. 

5. Last, set aside up to five minutes to vote for the tiles each team member believes has the best solution for the question. Once the best ideas and solutions have been chosen, drag the tiles into the designated highlighted area in the center. 

6. Repeat the process for each question. 

The ultimate goal of the vision board isn’t to come up with a finalized product roadmap or development plan. Instead, your objective is to come up with ideas together and align interests and vision. Only then can strategies be put into place.

Tips for creating a product vision

• Involve relevant stakeholders: Ensure that key stakeholders from different teams are involved in the vision board session to promote cross-functional alignment and understanding. This might include product owners, involved members of your development team, and stakeholders who understand your end-user needs.

• Clearly define your objectives: Before you start, ensure you have a clear understanding of the objectives of your project. What problem are you trying to solve? What are the goals you want to achieve? Do you have a persona that represents the end-user and their needs? This will help your team better ideate an ideal vision for the product strategy.‍

• Consider appointing a moderator or facilitator: While this can be someone already involved in the product vision brainstorming session, a dedicated facilitator ensures that your team stays on track and assigns somebody to guide the discussion.