Understand the moving parts of your service
Creating blueprints — visual maps of the service and all of its touch points — lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.
This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.
The service blueprint template helps you:
- Map every step and its associated stakeholder and elements across your service
- Get alignment on processes with your team
- Identify any issues and areas for improvement
How to use service blueprint template
To use Mural’s service blueprint template, built by Practical by Design, follow the steps outlined below.
1. Define the scenario you wan to analyze
The first step is to outline the exact scenario you’re looking to analyze, adding a title and short description to the template that will make the purpose clear to all stakeholders.
2. Use the legend to build out the steps and elements
Using the legend on the left side, fill out your blueprint across the different steps and elements. Begin with the steps, and then add touch points, actors (people engaging in the process), systems, policies, data streams, and more.
3. Add phase timelines
Once you’ve got all the steps in place, add a phase timeline indicator to help delineate any different phases in the process or journey.
4. Identify opportunities and areas for improvement
Once your current process data are in place across all the steps and elements, brainstorm and identify any issues or areas for improvement with your team.
Tips for running a service blueprint template exercise
To get the most out of your service blueprint template with your team, you should:
- Use the resources inside the mural to answer any questions and familiarize yourself with the process before bringing in your team
- Use features like tags for sticky notes or emoji reactions to add further details or emphasis to any of the steps or elements in your service blueprint
- Keep your service blueprint up to date so that accurately reflects your process and track changes over time
Get started with this template right now.
Creating blueprints — visual maps of the service and all of its touch points — lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.
This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.
The service blueprint template helps you:
- Map every step and its associated stakeholder and elements across your service
- Get alignment on processes with your team
- Identify any issues and areas for improvement
How to use service blueprint template
To use Mural’s service blueprint template, built by Practical by Design, follow the steps outlined below.
1. Define the scenario you wan to analyze
The first step is to outline the exact scenario you’re looking to analyze, adding a title and short description to the template that will make the purpose clear to all stakeholders.
2. Use the legend to build out the steps and elements
Using the legend on the left side, fill out your blueprint across the different steps and elements. Begin with the steps, and then add touch points, actors (people engaging in the process), systems, policies, data streams, and more.
3. Add phase timelines
Once you’ve got all the steps in place, add a phase timeline indicator to help delineate any different phases in the process or journey.
4. Identify opportunities and areas for improvement
Once your current process data are in place across all the steps and elements, brainstorm and identify any issues or areas for improvement with your team.
Tips for running a service blueprint template exercise
To get the most out of your service blueprint template with your team, you should:
- Use the resources inside the mural to answer any questions and familiarize yourself with the process before bringing in your team
- Use features like tags for sticky notes or emoji reactions to add further details or emphasis to any of the steps or elements in your service blueprint
- Keep your service blueprint up to date so that accurately reflects your process and track changes over time
Mural makes it easy to collaboratively build and analyze processes together
Sticky notes & text
Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.
Easy sharing
There’s no barriers to collaboration with unlimited workspace members on the Free plan.
Mapping and diagramming
Build quick and easy visualizations of flows, maps, processes, hierarchies, journeys, and more.
Asynchronous collaboration
Innovate and collaborate effectively together without booking time on calendars.
Infinite & resizable canvas options
Choose the right canvas for your collaboration goals — flexibility without limits.
Real-time collaboration
Add more productivity and engagement to meetings and calls with features to guide collaboration.
What is the purpose of a service blueprint?
What is the difference between a customer journey map and a service blueprint?
How do you build a service blueprint?
Erik Flowers is a Sr. Principal Design Strategist at MURAL. He was formerly the Principal Experience Designer at Intuit, and he is a well-known and respected service designer and head of the Practical Service Design community.
Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.
