Participants:
2-10
11-25
25+
Prep Time:
30 min
Time to run:
1-3 hours

Service blueprint template

Understand the moving parts of your service

Courtesy of our friends at

Creating blueprints — visual maps of the service and all of its touch points — lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.

This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.

The service blueprint template helps you:

  • Map every step and its associated stakeholder and elements across your service
  • Get alignment on processes with your team
  • Identify any issues and areas for improvement

How to use service blueprint template

To use Mural’s service blueprint template, built by Practical by Design, follow the steps outlined below.

1. Define the scenario you wan to analyze

The first step is to outline the exact scenario you’re looking to analyze, adding a title and short description to the template that will make the purpose clear to all stakeholders.

2. Use the legend to build out the steps and elements

Using the legend on the left side, fill out your blueprint across the different steps and elements. Begin with the steps, and then add touch points, actors (people engaging in the process), systems, policies, data streams, and more.

3. Add phase timelines

Once you’ve got all the steps in place, add a phase timeline indicator to help delineate any different phases in the process or journey.

4. Identify opportunities and areas for improvement

Once your current process data are in place across all the steps and elements, brainstorm and identify any issues or areas for improvement with your team.

Tips for running a service blueprint template exercise

To get the most out of your service blueprint template with your team, you should:

  • Use the resources inside the mural to answer any questions and familiarize yourself with the process before bringing in your team
  • Use features like tags for sticky notes or emoji reactions to add further details or emphasis to any of the steps or elements in your service blueprint
  • Keep your service blueprint up to date so that accurately reflects your process and track changes over time

How to create a Service blueprint template

Service blueprint template

Get started with this template right now.

Courtesy of our friends at

Creating blueprints — visual maps of the service and all of its touch points — lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.

This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.

The service blueprint template helps you:

  • Map every step and its associated stakeholder and elements across your service
  • Get alignment on processes with your team
  • Identify any issues and areas for improvement

How to use service blueprint template

To use Mural’s service blueprint template, built by Practical by Design, follow the steps outlined below.

1. Define the scenario you wan to analyze

The first step is to outline the exact scenario you’re looking to analyze, adding a title and short description to the template that will make the purpose clear to all stakeholders.

2. Use the legend to build out the steps and elements

Using the legend on the left side, fill out your blueprint across the different steps and elements. Begin with the steps, and then add touch points, actors (people engaging in the process), systems, policies, data streams, and more.

3. Add phase timelines

Once you’ve got all the steps in place, add a phase timeline indicator to help delineate any different phases in the process or journey.

4. Identify opportunities and areas for improvement

Once your current process data are in place across all the steps and elements, brainstorm and identify any issues or areas for improvement with your team.

Tips for running a service blueprint template exercise

To get the most out of your service blueprint template with your team, you should:

  • Use the resources inside the mural to answer any questions and familiarize yourself with the process before bringing in your team
  • Use features like tags for sticky notes or emoji reactions to add further details or emphasis to any of the steps or elements in your service blueprint
  • Keep your service blueprint up to date so that accurately reflects your process and track changes over time

How to create a Service blueprint template

Mural makes it easy to collaboratively build and analyze processes together

With Mural’s intuitive tools and easy sharing, it’s simple to build service blueprints that give you a holistic view of any process or journey
Sticky notes & text

Sticky notes & text

Add ideas, action items, and more as a sticky note or text box — then change the colors and cluster to identify patterns and new solutions.

Easy sharing

Easy sharing

There are no barriers to collaboration with the ability to safely and securely share murals with others.

Mapping and diagramming

Mapping and diagramming

Build quick and easy visualizations of flows, maps, processes, hierarchies, journeys, and more.

Asynchronous collaboration

Asynchronous collaboration

Innovate and collaborate effectively together without booking time on calendars.

Infinite & resizable canvas options

Infinite & resizable canvas options

Choose the right canvas for your collaboration goals — flexibility without limits.

Real-time collaboration

Real-time collaboration

Add more productivity and engagement to meetings and calls with features to guide collaboration.

Service blueprint template frequently asked questions

What is the purpose of a service blueprint?

What is the difference between a customer journey map and a service blueprint?

How do you build a service blueprint?

Erik Flowers

Template by Erik Flowers

Principal Product and Service Designer | Intuit,
Principal Product and Service Designer | Intuit

Erik Flowers is a Sr. Principal Design Strategist at MURAL. He was formerly the Principal Experience Designer at Intuit, and he is a well-known and respected service designer and head of the Practical Service Design community.

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Mural is the only platform that offers both a shared workspace and training on the LUMA System™, a practical way to collaborate that anyone can learn and apply.