SOMETIMES THE COLLECTIVE voice of several speaks more powerfully than a single voice alone. Round Robin allows for the generation of fresh ideas by providing a format for group authorship. As an idea is passed from person to person, it can grow and change in unexpected ways to uncover some wonderfully original concepts.
As an ideation method, Round Robin is a superb way to get a small team of people to create a collection of atypical ideas around a particular challenge, because it requires that participants inherit and build upon each other’s ideas. The power of this method is that ideas emerge from collective input—everyone takes a turn. As you inherit another’s idea, think critically about what you’re given but don’t let it limit your own thinking. Even if the idea seems strange or impossible, it may contain the seed of a successful conceptual direction. The best result is a set of ideas that no single person could have imagined on her own.