Define a clearly articulated problem statement
Use the problem statement template to clearly define and communicate a problem that needs to be addressed. This template helps to identify the scope, context, and significance of the problem with stakeholders in a structured workshop.
Identify the customer or user having the problem, where the problem occurs, what the problem is, and what’s causing the issue. Then, take these insights and turn them into an actionable, concise problem statement.
This template can be used in both solo and group settings, either as a solo brainstorming exercise or a guided workshop with team members. Use these steps as a guide to the elements of a problem statement.
Who is affected by the problem at hand? Is this who will benefit from the solution? What do we know or assume about them?
You may want to conduct a brainstorming session to define the user persona and list out any facts or assumptions you have about them and the problem they’re experiencing.
Pro-tip: Be sure to include any user research or data that can provide further background information.
Take some time to ideate and address these questions:
Describe when and where the problem occurs. Be sure to identify root causes and downstream effects of the problem. What is the context where the user is experiencing the problem? Include any examples or proof of the specific problem.
Explain why this is a real problem for your customers or users and why the problem is worth solving. Ask the following questions:
Use the data, ideas, and work from the previous sections to draft an effective problem statement. Now that you have a clear understanding of the problem, your team can get started on brainstorming a viable solution.
Note: Read our full guide on creating problem statements with problem statement examples.