Tool for creating a shared understanding of why a change is happening and what will be different for the audiences it will impact.

Why do we use it?

The change narrative is an elevator pitch for non-technical audiences. It creates a shared understanding of why the change is occurring and what will be different for impacted audiences.  It describes:

• Key messages and rationale for change

• Baseline language and terminology that will be used in project communications

• How we will deploy

• Who will be impacted and what might be expected of them‍

When do we use it?

• Should be developed early in project initiation to inform engagement and impact.

• It can also be used for working group kick-off sessions or stakeholder engagement.

• Supports planning & execution phases by informing the learning and communication plans.

• It can be added to the change impact assessment to set the context for impacts.‍