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Appearance modeling template

A refined model of a new idea that emphasizes the visual styling

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Functionality is important, but the way something looks and feels is essential to the success or failure of your design. In fact, many studies have shown that people report higher degrees of satisfaction for aesthetically appealing products and services. A great way to consider the visual and emotional attributes of your proposed solution is to build a model that appears to be the real thing.

You might consider such models to be “all show and no go”—and you’d be right. An Appearance Model is a pre-production prototype that clearly represents the look and feel of your design, but has little or no functionality. This type of modeling is equally useful in the development of physical products, software systems, and service offerings. It is relevant to every type of solution that has any sort of experiential element. If you make an appearance model of a key element, you can determine if the aesthetics lead to a high degree of satisfaction.

How to create a Appearance modeling template

Appearance modeling template frequently asked questions

LUMA Institute

Template by LUMA Institute


LUMA offers acclaimed in-person training, custom innovation programs, and a unique digital platform (LUMA Workplace), used by innovators in over 70 countries. Leading organizations around the globe rely on the LUMA System of Innovation — a practical, flexible, and scalable approach to Human-Centered Design.