The Prioritization Matrix, sometimes known as the Eisenhower Matrix, is a time management and decision-making tool used to categorize tasks or ideas based on their impact and feasibility, allowing individuals or teams to prioritize their actions more effectively. The matrix consists of four quadrants, each representing a different priority level, which helps in sorting tasks into what needs immediate attention and what can be scheduled, delegated, or eliminated.

In the Prioritization Matrix template, all tasks or ideas are first gathered in one section. Then, participants evaluate the items against two criteria: impact and feasibility. Items are plotted on the horizontal axis by relative feasibility. Then, keeping the items in the same order horizontally, they are moved vertically to be plotted by relative impact.

Each item will end up in one of the four quadrants. Items that are both high impact and high feasibility ("best bets") should be done immediately. Items that are low impact and low feasibility ("low priorities") can potentially be dropped or eliminated. Items that are low impact but high feasibility ("low-hanging fruit") can be assessed for delegation, and items that are high impact but low feasibility ("moonshots") are often more strategic investments.

This simple 2x2 matrix can be a powerful instrument for establishing priorities. Assessing items according to impact and feasibility equips you to work out tensions between these opposing forces. When you plot items according to both priorities, you and your team will likely arrive at a workable resolution.