Event Model Canvas

Design an event worth attending

By Ruud Janssen & Roel Frissen

The Event Model Canvas is used to design better and more effective events in less time. This framework helps you describe your event's purpose and value to stakeholders and outlines the expected costs and benefits, such as customer behavior changes, for having the event.

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Event Model Canvas by Ruud Janssen & Roel Frissen

Ruud Janssen and Roel Frissen are innovators and game changers in the Hospitality and Meetings & Events Industry.

Together they’ve co-founded Event Design Collective (the event design consulting & training firm), aimed at creating a common language for Meetings & Events.

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