Accelerate your content marketing strategy with proven templates
Visually map out your customer’s journey and identify key touchpoints for personalized content creation that drives quality leads. With real-time updates, Mural is your single-source platform to ensure your team can access the latest content anytime and anywhere.
Steps to building a successful content strategy
Determine the goals of your content
Align your content strategy based on where your customer is in their buyer’s journey. Do you want to increase awareness? Engagement? Or do you want to drive conversions and sales?
Identify your target audience
Understanding your audience is critical to creating personalized content that resonates with them and gets them to engage. What are they? What are their pain points? What do they care about?
Develop your content plan and promotional strategy
Develop a content calendar that outlines what you’ll create, when you’ll create it, and the channels you want to distribute it on. It’ll help keep you and the rest of the org aligned with what’s coming out.
Create your content
Focus on your audience’s pain points and use cases, then make sure it’s optimized for search engines (SEO).
Analyze and optimize
Extract your content performance to understand what’s resonating and what’s not. Adjust your strategy based on your performance to build a high-powered content engine.
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Content strategy templates
Try a ready-made template fit for each step of your content strategy.
Customer journey
Personas
Weekly content calendar template
Yearly content calendar template
Link your content marketing strategy at every step
Whether you're in the strategizing, planning, launch, or retro phase, Mural connects seamlessly to the tools and apps marketing teams use most so you'll never miss any component of your plan.
