A Playbook for Achieving Product-Market Fit

Presented on: Wed Oct 11th 2017 | 9 AM PST

Product management expert Dan Olsen will share advice from his book The Lean Product Playbook on how to achieve product-market fit. Dan will describe his Lean Product Process, a 6-step methodology that guides you through how to:

  • Determine your target customer
  • Identify underserved customer needs
  • Define your value proposition
  • Specify your Minimum Viable Product (MVP) feature set
  • Create your MVP prototype
  • Test your MVP with customers

Dan will illustrate his concepts with real-world examples and case studies.

Come learn how to turn product definition and development into more of a science than an art to improve your odds of success.

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About Dan Olsen

Dan Olsen is a product management consultant, speaker, and author based in Silicon Valley. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group.

Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product management leader at Intuit. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan is founder of Lean Product, a monthly speaker series in Silicon Valley with over 5,800 members.