Understand the moving parts of your service

Service Blueprint

We live in a service-based economy, yet most organizations fail to provide satisfying services. Good service design remains elusive for many providers.

Creating blueprints - visual maps of the service and all of its touchpoints - lets teams visualize the service, gain a more holistic perspective and better understand all of the moving parts.

This service blueprint template is ready to be duplicated and used in your own projects so you can start taking action right away.

Watch this video to see exactly how to use the template:

Create a mural from template in your workspace:

Example template

Create a mural from this template to begin with detailed directions.

Blank template

Create a mural from this template to begin from an empty blueprint.

Filled-out example mural

Enter this mural to view a completed blueprint.


Erik Flowers knows service blueprints. As a Principal Experience Designer at Intuit, Erik creates a lot of blueprints. He is a well-known and respected service designer and head of the Practical Service Design community.

Learn how global teams at Intuit create amazing customer experiences by collaborating remotely on service design.

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