Design with your customer needs in mind

Empathy map canvas

by Dave Gray

Used to develop a deep, shared understanding and empathy for other people, an Empathy Map is a tool that helps describe aspects of a user's experience, needs and pain points. This framework allows you to quickly understand your users’ experience and mindset.

Empathy map canvas by Dave Gray

Dave Gray

XPLANE is a global consulting partner that helps large organizations transform their business. They leverage visual thinking, design facilitation, co-creation, and people-centered design to help clients solve complex problems and accelerate immediate and lasting results.

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