A visual guide to using our basic branding elements
MURAL is a visual workspace to help you design together. Use large, shared canvases to map out different kinds of content and organize thoughts spatially.
The MURAL experience is both playful and productive. Our branding is designed with these values in mind. This document is a visual guide for partners who wish to feature MURAL, so our brand maintains a consistent look and feel, no matter where in the world it is seen.
These guidelines are to help you determine the best
way to use the MURAL logo
Logotype To be used in the majority of all cases 
Glyph To be used in the UI when space is limited 
Vertical To be used when space is limited 
Variable To be used infrequently 
Gif An animation of the logotype 
Neon Coral
Pantones 812 C CMYK 0, 96, 36, 0 #ff0065 Textile 16-2126tcx
White
#FFFFFF
Light Grey
CMYK 5, 5, 4, 0 #f5f5f5
Dark Grey
CMYK 80, 76, 86, 37 #393939
Acceptable backgrounds to apply beneath any of the MURAL logotypes
Light Grey
This is the case that should be used the most frequently
Dark Grey
When necessary, a dark grey background can be used
Photograph
In the case that this application is necessary, a transparent black or white filter should be applied to the photo to guarantee legibility
Our corporate font is Proxima Nova. It is aesthetically simple, and appropriate
for either a title or a paragraph. Please use Proxima Nova wherever possible.
MURAL Handwritten is to be applied most often as a comment or annotation. If used in other situations, it should be used subtly and only when it is necessary to contrast or give meaning to the typography.
In the case that you need to create illustrations, keep the aesthetic and color scheme consistent with the images below. All images should be cohesive with each other, and understood as part of the same system.
The guide below illustrates how to best treat types of images to be used with the MURAL logotype. It also contains instructions for the placement and alignment of other content.
All images should be treated, as much as possible, with opacity. Ideally, images should be grayscale with Neon Coral highlights. The objective should be to achieve the best possible contrast with the superimposed content
Examples:
We have compiled images that can be used in the case that you wish to feature an image of the product itself.
